The curtain recently fell on one of boxing`s most compelling modern rivalries as Katie Taylor and Amanda Serrano met for a third time. Hosted on the global streaming platform Netflix, the highly anticipated trilogy bout captured a significant audience, underscoring the growing draw of elite women`s boxing on major digital stages.
According to data released by VideoAmp and Netflix, the main event of the card averaged nearly 6 million viewers globally (Live+1) from the moment the opening bell rang to the final decision. Focusing solely on the United States audience, the estimated average minute audience for the fight reached a substantial 4.2 million viewers.
The event`s popularity wasn`t confined to a few regions. It secured the top spot for viewership in key markets including the U.S., Ireland (Taylor`s homeland), Australia, and New Zealand. Furthermore, the card successfully broke into the top 10 viewership lists in an impressive 43 additional countries, demonstrating broad international appeal.
These figures are certainly noteworthy. The bout`s strong performance reportedly positions it as the highest-rated women`s sporting event so far in 2025. A notable achievement, particularly for a boxing card headlining itself on a streaming service.
However, context is always key when evaluating viewership numbers. While millions tuned in, the third fight did draw a considerably smaller audience compared to their second encounter. That rematch, held this past November, benefited from being the co-main event on the colossal card headlined by the much-hyped Jake Paul vs. Mike Tyson exhibition. That event became a bona fide phenomenon for Netflix viewership.
To illustrate the scale difference: the Taylor vs. Serrano 2 fight, supported by the Paul-Tyson spectacle, garnered an astonishing 47 million average minute audience in the United States and an estimated 74 million global live viewers. That paled only in comparison to the main event itself, which exceeded 108 million viewers worldwide, cementing its place as the most-watched live-streamed sporting event in Netflix history.
Comparing the viewership of a headlining, all-women`s card to numbers boosted by arguably the most-hyped novelty boxing event in recent memory (Paul vs. Tyson) requires a bit of perspective. The success of the recent Taylor vs. Serrano 3 event lies in its ability to draw nearly 6 million global viewers *as the primary attraction*.
The card itself was a landmark event for women`s boxing, featuring an unprecedented 17 title bouts on a single night. This showcased the depth of talent and championship-level competition across multiple weight classes, moving beyond just the highly anticipated main event.
Adding to the success was the live attendance. The event sold out the legendary Madison Square Garden in New York, filling the arena with 19,721 passionate fans. The live gate revenue reached a healthy $2.63 million, complementing the digital viewership success.
As for the sporting outcome, Katie Taylor emerged victorious via majority decision, securing her third win over Amanda Serrano and seemingly bringing a definitive close to their historic series.
In summary, while the Taylor vs. Serrano 3 fight didn`t replicate the viewership anomaly of their Paul-Tyson co-main event, it nonetheless delivered robust global numbers for an all-women`s boxing card headlining on a major streaming platform. It stands as a significant marker for the viability and appeal of women`s boxing and live sports programming on Netflix.
